Abstract
Plant-based diets are beneficial to human health and environmental sustainability but suffer from low rates of adherence. For example, many people who self-identify as vegetarian sporadically eat meat and eventually give up their vegetarian diet entirely. We theorize that valuing a lifestyle of pro-environmental behaviors can enable people to adhere to a plant-based diet more successfully. In the current survey study, we tested this prediction among plant-based dieters for two outcomes: short-term adherence (for the past three days) and future-intended dietary adherence (intention to continue one's diet for the next 1-2 years). Over and above other dietary, motivational, and demographic factors, pro-environmental behavior positively predicted both short-term and future-intended adherence to plant-based diets. Moreover, pro-environmental behavior mediated links between (a) connectedness to nature and dietary adherence and (b) political ideology and dietary adherence. These findings highlight pro-environmental behavior as a tool for explaining and predicting adherence to plant-based diets.
